Learn more about Product & Price Management. Despite the fact that price optimization can significantly impact revenue and profitability, its principles are not yet well understood by many. Translating pricing theory into shareholder value and competitive advantage requires a logical and structured approach to understanding your business, processes and potential opportunities. Our mission is to optimize price and value realization for our customers by providing superior pricing intelligence and collaborative capabilities across the company. Bill Mart recognizes that pricing involves complex dynamics and interaction between numerous factors that can differ greatly across companies, functions, and stakeholders. Our flexible pricing platform enables organizations to leverage price science and best practices without discarding the nuances and characteristics that make their pricing requirements unique. Bill Mart price management solutions support the entire go-to-market process..